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Home ServicesSystems & Infrastructure
Connected ad spend to revenue across 14 franchise territories
Built the missing link between their Google Ads and their booking software — now every dollar of ad spend is tracked to a booked job.
Cloudflare WorkersGoHighLevelWhatConverts APIHouseCallPro APIHMAC Verification
Results
- •Deployed across 14 franchise territories
- •95-99% attribution accuracy via time-window matching
- •Full revenue loop: ad click → lead → booked job → revenue
- •Self-service setup guide for non-technical franchise operators
“We can finally see which campaigns are actually making us money.”
The Problem
When someone clicks a Google Ad and books a job through HouseCallPro, the connection between that click and that revenue disappears. Marketing spend was flying blind across 14 franchise territories.
What I Built
A backend system that intercepts every form submission, matches it to the original ad click, and pushes the revenue data back to WhatConverts — automatically, across all 14 territories. No manual tracking. No broken attribution.
Have a system that's held together with duct tape?