What does a typical project look like?

A free 30-minute call where I find where the time and money are going. Then a blueprint: architecture, tools, integrations, timeline. You approve it, I build it. Most projects finish in 2 to 4 weeks.

How much does it cost?

It depends on the project, honestly. Every build is different, so we work it out together on the call once we both know what we're actually making. You'll have the number before anything starts, and it won't move afterwards.

What if I'm not sure what I need?

That's most first calls. You describe what's annoying you, I work out what's actually causing it. Those are usually two different things, and finding that out is the point of the call.

Do I need to be technical?

No. Most of my clients know their business inside out and have no interest in touching the tooling. You tell me where it hurts, I build the thing that fixes it, then I walk you through it.

What happens after it ships?

You get documentation and a walkthrough video, written for someone who isn't me. If it breaks or needs changing, I'm a message away. If you replace me, the next person can read how it works instead of guessing.

What if I already have tools set up?

If what you have works, I build on it. If there's a better way, I'll say so. If an off-the-shelf tool solves your problem outright, I'll tell you which one and you won't need me.

Do you use AI to build this?

Yes, and I'll tell you exactly where. It's why one person ships in weeks instead of months. It doesn't change who's accountable when something breaks.

I built a system that saves a business owner 20 hours a week.I'll build yours next.

You can have the better offer and still lose to someone with a worse one. The difference is usually the system underneath.

Book a free call

Half the dayIn spreadsheets

1.5 hrs a daySwitching tools

No one ownsThe follow-up

DoubleBookings

62% unansweredCalls to voicemail

47 hoursAverage reply time

80% of leadsNever followed up

71% unconnectedTools don't talk

And whatever isn't on this listYours. Built for it specifically.

SolutionBuilt to fit the problem

ShippedFixed

See the work

Free 30 minutes.You'll leave knowing what's broken and what it takes to fix it.

6,566deals migrated, none lost↗ HubSpot → GHL migration 30hrsof weekly work, down to 23 minutes↗ AI content pipeline 18connected tools, running as one system↗ Client onboarding portal

Half the dayIn spreadsheets

It's all inThe owner's head

1.5 hrs a daySwitching tools

ReportsNobody trusts

14–21 daysOnboarding drags

No one ownsThe follow-up

Three versionsOf the same sheet

DoubleBookings

62% unansweredCalls to voicemail

47 hoursAverage reply time

80% of leadsNever followed up

91% incompleteCRM full of junk

71% unconnectedTools don't talk

40% of the weekYou're doing admin

And whatever isn't on this listYours. Built for it specifically.

SolutionBuilt to fit the problem

AutomateWire what's there

BuildMake what isn't

ShippedFixed

Systems running at

Grom DigitalPeter Swain Inc.Scale50The Gentleman BuilderLocal HandymanHabit BuddyActualCoolThingsLiving In IdahoJacobslifeinVegas LLCOSG Systems

Selected work

Whole systems, not single workflows.

See all the work

Open the case study

Marketing agency/Custom apps

One system runs every client, from first access through to post-launch performance.

Live demo

Open the case study

Aesthetics/CRM architecture

GHL System: twenty two workflows, a flow AI agent, a setter briefing AI agent, and an automated setter queue

A Facebook ads dashboard: account down to one ad, and which hours actually produce leads.

Open the case study

Automations/Custom apps

A Facebook ads dashboard: account down to one ad, and which hours actually produce leads.

Live demo

Got a problem you think I can solve?

Stuck on something you've been meaning to fix for months? Free 30 minutes. Tell me what it is.

Book the 30 minutes

Services

What I build.

Automations

Anything your team is doing by hand that a system could do instead. With AI where it earns its place, without it where it doesn't, on whatever platform you're already running.

AI Products & Tools

When nothing on the market does what you need, I build it. Internal tools, client-facing AI assistants, entire platforms, documented so your team can run them.

CRM Architecture

Pipelines, fields and tags, structured so the system stays efficient as the business grows.

Websites & Funnels

Beautiful landing pages, funnels and full sites, designed and built end to end.

Consulting

Consulting for founders and businesses ready to scale.

Custom GoHighLevel Builds

GoHighLevel built for your business specifically. I audit accounts against the internal API, not the dashboard, and when the platform runs out I build past it.

How it runs

Three steps, 2 to 4 weeks.

01 · Discovery

We go through your workflows and find where the time and money are actually going.

02 · Blueprint

You see the architecture, the tools and the data flows before a line of code is written.

03 · Build and ship

Built, tested, deployed, with documentation and a walkthrough.

Testimonials

What clients say.

“Xander is a solid GoHighLevel builder who actually documents his work. Over the past few months, he's knocked out 4+ major projects for us: contract automation, call capture pipelines, SMS workflows, agent evaluation systems. All of them came with a walkthrough video, SOP and architecture documentation of these projects. He doesn't just hand over code and disappear. If you need someone who can turn a vague request into a working system with clear documentation and video walkthroughs, Xander's your guy.”

Craig Flood·Living In Idaho

Three systems behind this

↗ Custom booking system ↗ HubSpot → GHL migration ↗ Contract automation

“Xander automated a workflow that used to take us 30 hours — it now runs in 23 minutes. That's not a typo. He just figured out how to eliminate every manual step.”

Rachel M.CEO, Staffing & Recruitment Firm↗ AI content pipeline

“He doesn't just execute tasks — he understands the bigger picture of what we're building and proactively identifies ways to optimize our systems. Reliable, resourceful, and incredibly sharp. If you're looking for someone who can bridge the gap between marketing, automation, and tech infrastructure — Xander is your guy.”

Peter SwainCEO, Peter Swain Inc.↗ Marketing attribution

“Xander is blowing my mind with his work. What he's produced is incredible — I can't wait to show it to people.”

Mark C.CEO, Digital Media Company↗ AI content platform

“Every time I ask 'can we do this?', he comes back with something better than I expected. He consistently over-delivers.”

Sarah K.Director of Operations, SaaS Company↗ coaching-funnel

Questions

Before you ask.

Not answered here?

Ask me on the call. Free 30 minutes, and you'll know what's broken by the end of it.

Book a free call

Let's talk

Tell me what's broken. I'll tell you what I'd build.

Free 30 minutes. Bring the thing that's annoying you most.

Book a free call Send a message instead